Personalization of the 'To:' Field

Personalization of the 'To:' Field

Under our settings for MailChimp, you can set the personalization of the 'To:' field.

This will set the campaign created in MailChimp to merge the FNAME and LNAME from your MailChimp list, as the name. So for example, 'Bruce Wayne' will be set as the 'To:' name if 'Bruce' was set as the FNAME and 'Wayne' as the LNAME in the chosen MailChimp list.

Disabling this option will revert back to using just the email address, which might increase the chances of your email being marked as spam.

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